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SunFresh Fruit Hub
Sdn Bhd (840703-H)

8, Jalan PJS 3/49,
Taman Sri Manja,
7th Miles,
Off Jalan Kelang Lama,
46000 Petaling Jaya,
Selangor, Malaysia.
+603-7783 2933
+603-7784 3452

Collection, Processing and
Packaging Centre (CPPC)
Projek Pertanian Moden,
Lanchang, 28500
Temerloh, Pahang, Malaysia.

Processing and Export:
Keng Guan Chen

Selling to Mafci:
Joseph Foong

Keng Guan Chen

Board & Management

Board of Directors: 
: En Harun bin Hj Johari
Vice Chairman: Dato Gan Yewn Tian 
Executive Director( Operations)
 Madam Foong Wai Fong Alternate director Mr Foong Chan Kit ( Farm Relationship and Operations).
Executive Director ( Strategy & Development): Encik Zainurin
Chief Executive Officer ( CEO):  Keng Guan Chen
Director: Tsai Yao Hui ( Co founder of Yongda Food Technology Pte Ltd, Taiwan)
Director: Tsieh Hsiu Chin ( Co Founder of Yongda Food Technology Pte Ltd, Taiwan)
Director: Dato Gan Yewn Tian ( MD of Bestam Farms) 

Management Team: 
Advisor: Dato Gan Yeew Tian
Executive Director( Operations)  Madam Foong Wai Fong
Executive Director ( Strategy & Development): Encik Zainurin
Chief Executive Officer ( CEO):  Keng Guan Chen
Chief Farm Relations Officer ( CFRO):  Foong Chan Kit
Finance Director: Lau Hong Kai
R & D Director:  So Kee Kok


Chairman: En Harun bin Hj Johari

Currently, he is Independent Non-Executive Director of Malaysian Agrifood Corporation Berhad (MAFC), MAFC International Berhad, Cold Chain Network (M) Sdn Bhd, Cameron Fresh Farms Sdn Bhd, Agrifood Resources Holding Sdn Bhd and Keretapi Tanah Melayu Berhad.


Prior to that, Harun, who was appointed Group Managing Director and CEO of MAFC. He was previously Chief Executive Officer of Iskandar Region Development Authority (IRDA) reported to Prime Minister Datuk Seri Abdullah Ahmad Badawi and Menteri Besar Johor who are co-chairmen of IRDA, the statutory body responsible for determining the direction, policies and strategies in relation to development in Iskandar Malaysia.


Prior to the appointment, Harun was the CEO of Port of Tanjung Pelepas since 2005 after being in the Shell Group of Companies for almost 28 years.

In 1999, he was the vice-president of a global business unit of Shell overseeing 15 countries in the Asia-Pacific region. His career, spanning over two decades in the oil and gas industry, has provided him with extensive international and business experience with stints in Australia and Britain.

Vice Chairman: Dato Gan Yeew Tian 

A Veteran business leader with focus in the logistics and plantation sector, Dato Gan owns many businesses connected with Logistics and Transport based out of Port Klang, Malaysia.  His company also particiapte extensively in the development of fruit orchards ( Kasturi, Pomelo and Durian) in the Lanchang-Karak area. . Dato's business group is also developing The Valley@Karak, an integrated residential and recreational country resort on 1200 acres in Karak. 

A successful buisnessman, and an activie community leader, Dato Gan gives a lot of time to the association affairs of the Gan Association in Malaysia and worldwide serving as the national president for Malaysia and also a director of the World Gan Association. . An active supporter of culture and education; Dato is also the Vice Chairman. of the Malaysian-Xiamen Chamber of Commerce and Industry. 

Executive Director ( Operation): Madam Foong Wai Fong

Mdam Foong is the Chairman of the Dusun Matahari Group, the family group owned and operate 300 acres of orchards and a fruit marketing company in Malaysia. 

An economist by training, Madam has a varied career spanning over 3 decades as an entrepreneur; consultant and author.  she was the founder of the 38 years old marketing company Transforma Sdn bhd which provided extensive services for international publications such as the Asian Wall Street Journal, National Geographic and other leading publications in the Asian region. She co-founded Megatrends Asia with US Futurist John Nasibitt, a trends esearch organization. Madam Foong moved to base in Shanghai in 1997 and since spent 17 years in China developing the research and education business. She was the co-founder of The GEM Group Suzhou, which owns two diploma colleges specialising in international business and software engineering, she now sits on the board of Centennial College Suzhou.  

Mdm. Foong is a much sought-after speaker and advisor by multinational companies and institutions on Asian trends. She serves on the advisory Board of many international organizations including the International Advisory Board of the City of Rotterdam from 2007-2009. Well-traveled and versatile in key Asian languages, she regularly contributes to regional economic and business publications. She has 3 best-selling books to her credit; “The New Asian Way,” “We have to talk, Mr. Prime Minister” and “Culture is Good Business”(Voted Top 10 best books in Taiwan in 2003 by Commonwealth Magazine). Mdm Foong received the Top Women Entrepreneur Award from the Malaysian Government. Having lived in China since 1997, Madam Foong have a close up engagement with the Chinese ecnoomies; consults and manages private business enterprise in the Yangtze River Dealta.  Since 1990's Madam Foong has been active in promoting sustainable agricuture; in 1997 she played a pivotal role in the disaster relief effort of the Nipah Virus which affected over 1 million animals. 

Executive Director ( Strategy & Development):  En Mohamed Zainurin bin Mohamed Zain 

Zainurin is a Professional Chartered Accountant and Certified Company Secretaries with 28 years of Corporate experience in the Agrifood International Supply Chain, Logistics and Manufacturing Aerospace and Defence Industries. Currently, he is Director of Operation and Business Development of Malaysian Agrifood Corporation Berhad (MAFC) and a Board of Directors for MAFC International Berhad and Cameron Fresh Farms Sdn Bhd. 


Prior to the appointment, Zainurin, who was served as Group Chief Financial Officer MAFC Group of Companies from 2011 until 2016. He was Senior Vice President in Khazanah Research & Investment Strategy Unit of Khazanah Nasional Berhad before seconded to MAFC. He was previously Chief Executive Officer for Malaysian Modern Agriculture Farming Project (Kluang), Ministry of Agriculture, Malaysia.


CEO : Keng Guan Cheng

A graduate of Food Science and Engineering from Universiti Putra Malaysia, Keng worked for a number of multi national food company before setting out on his own to set up Tropical Fruit Manufacturing Sdn Bhd, a company dealing in puree and flavor. With 18 years of working for UniLever Malaysia, last position was the factory manager of the UniLever plant in Malaysia, Keng is well schooled in the discipline of food science and safety issues uphold by Western Companies. This experience prepares him well for assuming the job of the CEo for. the Fruit Hub @ Lanchang. 


Chief Farm Relations Officer (CFO) : Foong Chan Kit

A veteran sales and marketing professional turned businessman, Chan Kit has been responsible for the acquisition and development of the family farms; he is the chief driver of farm productivity and the development of sales networks, under his care farm productivity increases every year and the value of the produce increases at a healthy rate. He has over 100 staff under his care; and has developed extremely good relations with farmers in the Lanchang-Raub-Temerloh-Bentong Fruit Belt. Chan Kit will be responsible for the management of contract farmers and linking producers to the CPPC. 

DirectorTsai Yao Hui (ҫx)

Co-founder and CEO of Yongda Food Technology Pte Ltd, Pingtung, Taiwan. Holder of EMBA from Taiwan Pingtung University of Technology. Mr Tsai has over 10 years of experience in food processing, especially in the juicing of citrus fruits. Mr Tsai installed the high quality production program of Yongda, giving emphasis to sourcing of fruits from farms that uphold good and safe practices. Mr Tsai is also a strong advocate of natural/organic farming, promoting sustainability in good agriculture practices to lessen the earth's burden from production.  In 2016, founded the "Honest Farm" and redirect the business focus from B2B to B2C. Under his leadership, Yongda has a long term collaborative relationship with Taiwan Pingtung University; focusing on R & D on value add for production. 

Director: Tsieh Tsiu Chin (x)

Co-founder of Yongda Food Technology Pted Ltd, now head of administration and director at the Chairman's office. For over a decade, Madam Tsieh built the support system for Yongda, providing the backroom support service and system to enable the growth and expansion of the compnay.

Finance Director: Lau Hong Kai

The Finance director at Transforma, the family holding company, Hong Kai will help oversee the finance of the CPPC operation. She has been the Chief Operation Officer   ( COO) of the Transforma operation for over 2 decades, very experienced at operation, accounts and finance. 


New Product Development & Technology : So See Kok                                                                                                                                                                                             
So is an independent director invited from the Food and Ingredient Trade to join the board. He has extensive knowledge in management, marketing and operation management. He is a flavor specialist; having worked for leading flavour companies in the region.

A veteran business executive with an impressive record breaking profit credentials; he served as the general manager at Matrix Flavour & Fragrances Group of companies, Malaysia ( 2015-2017); So turned entreprenrur to start Oriental Reliance Ingredients Malaysia. responsible for product developments, customer base expansion and agency representation for the region.

So has experience and expertise in developing and managing food production factories; from 2008- 2013 he was VP/MD for Activ International Asia Sdn Bhd ( later acquired by Givaudan); while on the job; he oversee the accreditation of HACCP, GMP, allergenic management, FSSC22000, in compliance with EF standard and food safety regulations; he obtained the First Halal accreditation ( globally) on "Savory Flavour and Natural Color Processing" from Jakim. 

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